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In order to supply avocado during the Super Bowl LIII , exporters who are part of the business association representing Mexican avocado producers and exporters (Apeam) have informed that an 18-ton truck load of avocado will be sent to the United States every six minutes.
As a result, the shipment of avocado from Mexico to the United States for the sports event that will be held on February 3 reached a record number of 82,993 tons as of January 2019 , though farmers expect to export a total of 120,000 tons .
In the first week of January, 17,478 tons were sent. In the second week, exports rose to 32,609 tons and 82,993 tons in the third week
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The Apeam informed that around 1,335 refrigerated trucks were being sent every week , each carrying 80 boxes of 11.3 kilos each for a total of 18 tons of fruit.
The association explained that during the fourth week of January , Mexican farmers were expected to send 216 truckloads of avocado a day in order to meet the United States’ 120,000-ton demand, which is mostly used to make guacamole.
A 30-Second TV Ad
The Apeam reminded that, for the fifth consecutive year, a commercial advertisement would be broadcast during the game to promote the consumption of avocados from Mexico. The Apeam has prepared two 15-second clips for the first and second quarter.
This time, the commercial ad will be called “Top Dog” and will present an annual dog show featuring Broadway singer and actress Kristin Chenoweth .
The commercial is part of a campaign called “Avocados From Mexico,” which has an interactive website in which users may play free online games related to dog adoption.
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