Day of the Dead: A boost for sales in Mexico

According to OSE, 79% of Mexicans have purchased candy during this season

Day of the Dead: A boost for sales in Mexico
Some of the festivities that have the greatest influence on national sales are the Day of the Dead, Mother’s Day, and the National Independence Day - Photo: Agustín Salinas/ASV
English 01/11/2018 15:58 Notimex Mexico City Actualizada 16:00
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The Day of the Dead celebrations have generated a sales increase in different categories, particularly for products such as candy, snacks, and non-alcoholic beverages, according to the Shopper Experience Observatory (OSE) through a study conducted by in-Store Media Mexico.

Specialized in shopper marketing, the firm pointed out that 79% of Mexicans purchase candy, 46% consume salty snacks, 46% purchases non-alcoholic beverages such as juices and sodas, while 44% consumes bread and cookies.

Some of the festivities that have the greatest influence on national sales are the Day of the Dead, Mother’s Day, and the National Independence Day, though only 4% of Mexicans claim to have prepared savings for the purchase of seasonal products.

The marketing director of in-Store Media Mexico, Felipe Gómez, claimed that “the Day of the Dead has become popular both in Mexico and at an international scale. The fact that around 2 million people attended the Day of the Dead parade this year is proof of that fact.”
 

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