Corona, Mexico's most valuable brand

The managing director for Kantar Consulting Mexico and Central America, Oliver Patch, announced that beer brand Corona maintains its leadership as the most valuable Mexican brand for this 2018, as it is worth USD$ 8.2 million.

According to Kantar Consulting's top 30 of Mexican brands, Corona kept its first place, increasing its value by 8% when compared to the previous year, when it was worth USD$7.6 million.

Among the top 10 most valuable brands in Mexico, you can find the following names: Telcel, Bodega Aurrerá, Modelo, Televisa, Telmex, Bimbo, Banorte, Cemex, and Liverpool.

Constellation Brands to invest USD$900 million in Sonora

am