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Gudetama x Pay's

15/08/2019
|
15:11
|
EL UNIVERSAL in English/Gretel Morales
Gudetama x Pay's
Gudetama is a wildly popular character - Photo: Taken from Gudetama's Instagram page

Gudetama x Pay's

15/08/2019
15:11
EL UNIVERSAL in English/Gretel Morales
Mexico City
-A +A
The Gudetama collection will be released today!

Mexican brand Pay's will be launching their Gudetama collection today!

Gudetama is one of Sanrio's most recent characters. In Japanese, Gudetama means “lazy egg” and the character depicts a lazy egg yolk who is usually exhausted and looks melancholic.

Although Gudetama is a depressed and lazy character, it has become quite popular among young generations.

 
 
 
 

 
 
 
 
 
 
 
 
 

everyday should be #nationallazyday...

A post shared by gudetama (@gudetama) on

A few days ago, Mexican brand Pay's announced the launch of their Gudetama collection, which includes three t-shirts, a sweater, a pin, and two ponchos.

 
 
 
 

 
 
 
 
 
 
 
 
 

Gudetama x Pay's 15 de agosto - Stay Tuned . @ppaayyss #savethedate #staytuned

A post shared by Gudetama México (@gudetamamexico) on

You can shop the collection here.

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