20 | OCT | 2019
Circle K launches sexist ad to celebrate Administrative Professionals' Day
Yesterday, Circle K launched the offensive add - Photo: Taken from Patricia Mercado's Twitter account

Circle K launches sexist ad to celebrate Administrative Professionals' Day

17/07/2019
14:02
Newsroom
Mexico City
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Sexual harassment drives thousands of women to quit their jobs every year

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Patricia Mercado, a lawmaker from the Movimiento Ciudadano party, shared a screenshot of Circle K's sexist add, launched to celebrate the Administrative Professionals' Day today.

Through social media, Mercado Castro shared an image of Circle K's add for Administrative Professionals' Day. The first two packages included chocolates and wine bottles, nevertheless, the third package included wine, a bar of chocolate, and condoms.

The senator explained that the ad was sexist, that it promoted gender stereotypes, misogyny, and sexual harassment at the workplace.

Moreover, it is alarming that a company such as Circle K promotes and perpetrates these harmful stereotypes, especially since harassment in the workplace prevails in Mexico.

In the last decade, the largest number of people who have quit their jobs as a result of harassment or discrimination was registered during the first trimester of 2019. From January to March, at least 23,542 people resigned in order to avoid a hostile work environment.

According to the numbers released by the INEGI, people between 15 and 29 are the most affected sector with 14,800 reported cases, equal to 60%.

In Mexico, the workplace is still a male-dominated place. Numbers from the Mexican Social Security Institute show that from every 10 job positions available, men are hired in 6 and women are hired in four. Therefore, women are still part of a minority, which makes them more vulnerable.

Earlier today, Circle K issued a public apology. The company claims that “inclusion and equality” are one their main principles; it also alleges that the ad was meant to “promote an offer” and that it didn't intend to “promote a stereotype.”

 

Artículo

Workplace harassment prevails in Mexico

From January to March, at least 23,542 people resigned in order to avoid a hostile work environment
Workplace harassment prevails in MexicoWorkplace harassment prevails in Mexico

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