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Tequila Patrón and Guillermo del Toro

The limited edition bottles with packaging designed by Guillermo del Toro have sold out
Tequila Patrón and Guillermo del Toro
More than 10,000 bottles were produced and distributed worldwide: Photo: File photo/EL UNIVERSAL
27/10/2018
19:55
Notimex
Mexico City
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The production manager of Tequila Patron, Antonio Rodriguez, announced that the limited production of bottles with packaging designed by the filmmaker Guillermo del Toro had sold out.

"A little over 10 thousand bottles were produced and distributed worldwide. Now they have sold out and we are shipping the last bottles," he said in an interview.
Featuring a skull, the special packaging inspired by the celebration of the Day of Dead was distributed in the 120 markets in which the tequila firm is present, including London, Japan, and Australia.

"Fortunately, due to the popularity of both Patron tequila and Guillermo del Toro, this combination was undoubtedly a success, and the demand far exceeded the offer we were able to make," he said.

In addition to this special product made with the renowned filmmaker, in 2018 the company decided to make the Day of the Dead celebration an emblem of the initiative "The art of pattern that consists of linking the agave drink to artistic expressions from different countries."

"We have done this for several years now, we invite artists to paint the bottle, make sculptures, and more. This year we decided to link this initiative with the Day of Dead," he claimed.

Within the framework of this initiative, which is accompanied by an outstanding advertising campaign, the brand develops special events in at least 10 markets around the world to highlight Mexican traditions.
 

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