On Thursday, Mercado Libre , Latin America’s home-grown e-commerce firm , said that it would open two large distribution centers in Mexico as part of an effort to improve its logistics in the country.

Buenos Aires-based Mercado Libre said it would invest USD$100 million to open the distribution centers, the company’s first, which would yield 3,000 jobs in Mexico.

The facilities will help the company speed up deliveries, which is essential to the appeal of e-commerce , Chief Executive Ignacio Caride said in an interview.

“As fast as possible—that is going to be the experience of e-commerce,” he said. “That is the big difference between people who go to retail stores with packages in their arms, and people who shop online —how long it takes.”

The distribution centers, which total 1.4 million square feet (130,000 square meters), are located in the state of Mexico , which surrounds Mexico City.

Mexico’s nascent e-commerce market is heating up, with Amazon.com also investing heavily.

Logistics

is the most vexing challenge facing e-commerce companies, Caride said.

“That is the most difficult part to solve, because it’s very expensive, and it requires lots of people, and it requires a very big investment,” he said.

Electronic commerce

, popularly known as e-commerce , is a term for the commercial transactions conducted electronically on the Internet.

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