Controversial Nazi photograph displayed at Volkswagen dealership sparks outrage in Mexico

Volkswagen Mexico said the photographs do not correspond to its corporate image and took action

Controversial Nazi photograph displayed at Volkswagen dealership sparks outrage in Mexico
The photograph on display shows German Nazi leader Adolf Hitler speaking at the opening ceremony of the Volkswagen car factory in Fallersleben, Germany - Photo: File photo/EL UNIVERSAL
English 08/09/2020 15:13 Sara Cantera Mexico City Actualizada 18:42
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After the outrage caused by the distribution of pictures of a car dealership located in Mexico City’s Coyoacán borough that showed an image related to Nazism, Volkswagen responded that they “do not correspond to our corporate image nor to those of our distributors,” reason why it will take action in that regard.

A user called Fernanda Martínez posted on Twitter that the Volkswagen dealership had a photograph on display that showed Nazi symbols, which caused several reactions among internet users.


Volkswagen Mexico said those images “do not correspond to our corporate image, not to that of our dealers. We will take action.”

In its Twitter account, the German company added that it has a history “from which we have learned. We value respect, equity, inclusion, and freedom, and we are against expressions that incite hate and discrimination.”

The spread of the tweet caused several reactions, both against and in favor.

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Some Twitter users said Nazism is part of the history of the brand since it had its peak during World War II while others said it is a shame to display the photograph since it is an apology for antisemitism and racism.

German Nazi leader Adolf Hitler speaks at the opening ceremony of the Volkswagen car factory in Fallersleben, Germany, in 1938

As a result of the online scandal, Mexico ended its commercial and business relationship with the Coyoacán dealership.

“These photographs are completely against Volkswagen’s corporate image (…) strongly condemn the exhibition of these images at their facilities that portrayed a regime that emphasized hate and discrimination in a time of history that has fortunately been left behind,” said the company in a statement.

The Mexico City VW dealership apologized Tuesday for a photo hanging in its offices that showed a VW bug at a Nazi rally and the automaker pledged to take unspecified “actions” in the case.

The VW Type 1 sedan, known as the original beetle, bug, or in Mexico’s case as the “bocho,” was a car developed under Adolf Hitler in the 1930s.

The Coyoacán Volkswagen dealership displayed a number of historic photos of the bug, including one of a 1938 rally with swastika flags where the car was presented.

A Twitter user complained and the dealership said Tuesday it had taken down the photos and expressed “greatest apologies” to those who were offended.

Meanwhile, workers of the Coyoacán dealership released a video asking for justice due to the actions taken by Volkswagen Mexico, which ended its commercial and business ties with the dealership as a result of the online scandal.

In the video, the workers ask Volkswagen Mexico, “Are you happy for the unemployment caused to make @FerEstrellas happy? Are those your real standards and values?”

The workers also mentioned that unfortunately “due to an inaccurate context, we are the victims of a digital lynching; we don’t share ideologies or expressions that incite hatred or discrimination. We are being accused without the right to respond.

“Today, we raise our voices to express our concern over this tough decision.” They added that the Coyoacán dealership has been a source of direct work for 200 people for over 60 years.


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