Google showcases Mexico’s Day of the Dead

Google announced the opening of its virtual collection “Day of the Dead” in its Google Arts & Culture platform to put within reach of all interested users a closer look to this Mexican festivity.

Said project is part of an effort to promote this Mexican tradition to the world and to make people aware of its Pre-Hispanic roots, as well as revealing some fascinating details about the world- captivating image of “La Catrina”, or female skull.

Google’s LATAM Communications Manager, Florencia Bianco, noted that this is the first collection Google & Arts devotes to a specific popular celebration in the world.

The collection is comprised by over 500 works, twenty exhibits and eleven virtual tours curated with the support of ten Mexican cultural institutions such as: National Death Museum, Dolores Olmedo Museum, Mexican Design Museum, Estanquillo Museum, Popular Art Museum and Object of the Object Museum, among others.

The All City Canvas, The City Council of Mexico City and cultural venues like the Larco Museum in Peru and the Smithsonian Latino Center in the U.S. also participated in the project.

The users will have access to a full rounded death imagery from Pre-Hispanic codex, engravings by prominent artist José Guadalupe Posada, offerings and altars, carton arts and crafts, as well as to paintings of renowned artists like Frida Kahlo and contemporary urban art.

A virtually reality tour to the National Death Museum and 360° visits to various cemeteries are also available at g.co/diademuertos