Mexico’s “Magical Villages” leave income of MXN $4 billion

Querétaro has promoted a tourist Magical Villages program that has enjoyed tremendous success
Mexico’s “Magical Villages” leave income of MXN $4 billion
A stone staircase in the Magical Village of Izamal, Yucatán - Photo: Fernando Ramírez/EL UNIVERSAL
26/09/2018
15:35
Newsroom
Mexico City
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Ever since the Magical Villages program was approved in Mexico in 2001, villages throughout the country have enjoyed an economic boost while tourism in Mexico keeps growing. Such is the case in the state of Querétaro, known for the Magical Villages of Bernal and Cadereyta, among others.

The annual economic spill left by tourism in Mexico’s Magical Villages in the state of Querétaro, which are part of the Routes program promoted by the Ministry of Tourism now rises to MXN $4 billion (USD$ 212 billion as per current exchange rates), according to Querétaro’s tourism secretary, Hugo Burgos García.

The government official explained that said amount was not divided into each of the federal entity’s Magical Villages, but in routes: “The Art, Cheese, and Wine Route accounts for a spill of over  MXN $3 million, which encompasses three villages: Tequisquiapan, Bernal, and Cadereyta, plus the vineyards.”

Burgos García stated that two Magical Villages in the upland area, Jalpan de Serra and San Joaquín, left an income of one billion pesos last year, representing a 10% growth in the region’s tourist sector. However, he added, “we will have to wait until the end of the year to know whether or not we were able to uphold these numbers.”
 

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“We are growing by region, and though we have an accumulated growth of between 10 and 11%, we will have to wait until the year ends, but we expect good numbers in October and November. September is not a very popular month among tourists because families spend a lot of money on their children returning to school. But we have seen some good progress so far, very similar to last year, which keeps us optimistic,” he stated.

The secretary of tourism is anticipating the naming of new Magical Villages, which is set to take place from October 11 to 14 in the framework of the National Magical Villages Fair in Michoacán.

Mexico’s Ministry of Tourism has received around 90 requests from populations looking to receive said designation. However, only between 8 and 9 designations will be given. Amealco de Bonfil and Pinal de Amoles, two villages in the state of Querétaro, have been struggling to obtain it.
 

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