Millennials prefer internet over TV

Mexico is one of the world's biggest internet and online video consumers; 89% of Mexicans access the internet through their phones

Millennials prefer internet content over cable TV
Netflix is one of the biggest online platforms and a favorite among Mexicans– Photo: Paul Sakuma /EL UNIVERSAL
English 11/07/2018 15:41 Carla Martínez Mexico City Actualizada 10:47
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Annabelle Morand, Webedia CEO, says that data obtained by the company shows that the time used to access online videos and cable TV confirms that the definition of content consumption is about to change.

“The Mexican consumption market is pretty big and the interaction with contents is twice as big than in other countries”, said Morand.

Numbers from the Internet.MX Association up until 2017 show that a third of those polled are millennials, and indicates that Mexicans use the internet for around 8 hours and 12 minutes, and watch TV for around 3 hours.

Also, 65% of those with internet access watch movies or videos online.

The company arrived in Mexico at the beginning of this year and has two platforms that provide information about the content in the country, SensaCine, focused on movies and one for gamers.

Morand says that Mexico stands out for consuming videos from a mobile device and it's hardly surprising, as data from the Internet MX Association show that 89% of Mexicans use the internet from their smartphones.

“In Europe, 60% of the video consumption is mobile and 40% comes from a computer. In Mexico the mobile consumption is 80%,” said the director.

Morand thinks that these numbers turn Mexico into a very interesting “laboratory” that could shed light on new ways to produce content.

Webedia is a partner with big content distributors like Netflix, she indicates.

“We're a system that allows people to know what's going on in these platforms”, she specified.

Radamés Camargo, an analyst for The Competitive Intelligence Unit (UIT), thinks that the original content offer, on demand and in a ubiquitous way, drives the subscription to Over The Top platforms (OTT) or online video.

“Another relevant factor is the possibility that several users, 2 to 4, can watch content simultaneously, by subscribing to just one account or billing plan”.

At the end of last year, the proportion of online video subscribers rose 28.2% of the total of TV, audio and restricted video services.

“At this rate, the OTT platforms have gained a user volume that approximates the numbers of the traditional content platforms,” Carmargo explained.


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