Is Dwayne Johnson guilty of cultural appropriation for launching a tequila brand?

17/05/2020
|
12:44
|
Newsroom/EL UNIVERSAL in English
Is Dwayne Johnson guilty of cultural appropriation for launching a tequila brand?
American-Canadian actor Dwayne “The Rock” Johnson has joined the list of celebrities who have launched spirits brands - Photo: File Photo/EL UNIVERSAL

Is Dwayne Johnson guilty of cultural appropriation for launching a tequila brand?

17/05/2020
12:44
Newsroom/EL UNIVERSAL in English
Mexico City
Newsroom
-A +A
The question of cultural appropriation lingers in the air

Leer en español

American-Canadian actor Dwayne “The Rock” Johnson has joined the list of celebrities who have launched tequila and mezcal brands. For example, last year Bryan Cranston and Aaron Paul from hit series Breaking Bad launched a mezcal brand. 

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

Una publicación compartida por Teremana Tequila (@teremana) el

As foodies know, both mezcal and tequila have become increasingly popular in recent years, prices are hiking, demand is growing, and producers are struggling to keep up with the demand for Mexican spirits; therefore, these conditions have become fertile ground for the launch of celebrity-backed spirit brands.

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

Una publicación compartida por Teremana Tequila (@teremana) el

Recommended: Tequila and mezcal threatened by new U.S. category Agave Spirits

However, the question of cultural appropriation lingers in the air. Why tequila? Is Dwayne Johnson involved in the process or was the drink created by Mexican producers? The website states the tequila is produced in small batches by a Mexican family, who likely inherited the technique and knowledge generations ago, so why do celebrities feel so attracted to a beverage that represents years and years of tradition? Is Johnson aware of the environmental impact caused by the tequila industry?

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

Una publicación compartida por Teremana Tequila (@teremana) el

Tequila and mezcal are artisanal drinks created by producers who pour their hearts and traditions into copper pots full of agave, who in recent years have ventured into launching their own spirits brands in a bid to obtain fair wages and make a living by sharing their ancestral knowledge so do we really need another celebrity-backed tequila brand?

Recommended: European Union to protect Mexican tequila

gm
 

Mantente al día con el boletín de El Universal