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LEGO Store Mexico is here!

Mexico is a key market for the Danish company since one-third of the global demand for the beloved and colorful interlocking plastic bricks is produced in Monterrey
Production is seen at the Lego factory in Billund, Denmark – Photo: Anders Brohus/AP
25/01/2018
14:00
Newsroom
Mexico City
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UPDATED: February 14, 2018.

LEGO, the Danish family-owned company based in Billund, Denmark, best known for the manufacture of interlocking plastic bricks announced that it will open its first certified store in Mexico.

In Facebook, LEGO Mexico made the announcement in Spanish: “Coming soon! First LEGO Store in Mexico.”
 

The first LEGO Certified Store opened on February 9, in Santa Fe mall in Mexico City.

The First LEGO Store in the country features the famous “Pick-A-Brick" wall which is a service provided at LEGO retail stores where particular elements are stored in containers on a wall. Customers can buy as many elements off the wall as can fit into a plastic cup for a fixed price.

Last April, Bali Padda, former CEO of The LEGO Group assured that Mexico is a key market for LEGO since one-third of the global demand is produced in Monterrey and more than 30 million children live in the country.

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