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In the very heart of Mexico City’s Polanco neighborhood , over what was once the parking lot of a well-known restaurant, Tequila Maestro Dobel put up the Tierra de Maestros tequila museum ; the first interactive space where visitors will be able to learn about the laborious process of making tequila through an entirely new sensory experience.
Photo: File photo/EL UNIVERSAL
From another dimension
Unlike other museums, technology plays a crucial role in Tierra de Maestros (Land of Masters) , since the entire experience is lived through augmented reality lenses, which allows visitors to see a series of scenarios and animations individually.
Upon entry, visitors are taught to use the HoloLens glasses , which become their eyes and ears in a complementary experience that allows them to appreciate graphic elements, texts and animations.
Photo: File photo/EL UNIVERSAL
The museum is divided into three sections: The first is dedicated to Earth and it explains the qualities needed to harvest the agave plant; next is the elaboration process and the maturation in casks; thirdly, the museum offers a tasting of different kinds of tequila, in which visitors will be taught to distinguish the drink’s color, body, and bouquet. Finally, each visitor will be given a task to make their own tequila blend.
Photo: File photo/EL UNIVERSAL
After getting acquainted with the tequila elaboration process and tasting different samples along the way, clients will be offered a personalized bottle selected according to their taste. The museum also features a gift shop with exclusive products by Maestro Dobel, with special discounts and promotions.
Photo: File photo/EL UNIVERSAL
The museum will be available until the end of the year. You may purchase your tickets here .
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