Candidates running for Governor spend millions on promotional products

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Last Saturday, dozens of Morelos inhabitants wore their green t-shirts in Cuernavaca but no, it wasn't to support Mexico's National Football Team vs South Korea. These t-shirts were distributed by candidate Nadia Luz Lara Chávez, who is running for Governor of Morelos for the center-right Green Party ( PVEM )

Nadia Luz isn't the only candidate who has invested in t-shirts as promotional articles for her campaign. Currently, 36 out of the 44 candidates running for governor have spent millions on promotional products, according to the expense reports submitted to the National Electoral Institute (INE). Overall, candidates have spent MXN$ 21.5 million on t-shirts.

Candidates running for Governor spend millions on promotional products

(Promotional t-shirts - Photo: Xóchitl Álvarez/EL UNIVERSAL)

According to the latest cut of the Comprehensive Audit System of the INE, the candidates running for governor have spent at least MXN$ 86.1 million in promotional products , of which t-shirts with party logos account for the 25% percent.

Yucatán, Jalisco, Guanajuato, Morelos, Tabasco, Chiapas, Veracruz, and Puebla are the states which will vote for a new governor this next Sunday.

According to the numbers, all four candidates running for Governor in Veracruz are the ones who have spent the most, with MXN$ 24.7 million in total.

The ones who have spent the least? The six Governor candidates in Tabasco, with MXN$ 4.3 million.

Presidential candidates spend MXN$ 142 million on online advertising

Miguel Ángel Yunes Márquez,

the candidate of the conservative National Action Party (PAN), the left Democratic Revolution Party (PRD), and the center-left Citizen's Movement Party (MC) is the biggest spendthrift, having reported promotional expenses for MXN$ 19.9 million – accounting for 80% of the total expenditure for this concept in Veracruz.

José Enrique

Doger

, running for Governor of Puebla for the center-right Institutional Revolutionary Party (PRI), ranks second, with MXN$ 8.4 million spent.

The third place goes to Diego Sinhue Rodríguez (PAN-PRD-MC coalition), with MXN$ 6.5 million.

By contrast, Miguel Barbosa Huerta , running for Governor of Puebla for the left National Regeneration Party (MORENA), has reported no expenses for this concept, yet evidence at his rallies proves otherwise.