The Grande Dame of Death Procession

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Mega Procesión de las Catrinas 2017

is led by Mega Body Paint México, seeking to rescue Mexico's ancestral tradition of the Day of the Dead .

During the press conference, Jessica Elizabeth Esquivias Rodríguez , President of Mega Body Paint México and organizer of the event, disclosed some of the details about this year's edition, set to take place on October 22 , at the Angel of Independence in Paseo de la Reforma Avenue.

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The Grande Dame of Death Procession

The event revolves around the Catrina as a symbol of both, acceptance and mockery towards death

The Mega Procesión de las Catrinas 2017 is led by Mega Body Paint México, and this year, Mexican Haute-couture designer Jossy Javier is the event's official ambassador - Photo/EL UNIVERSAL in English

Redacción Newsroom/EL UNIVERSAL in English

More than 200 makeup artists will participate in transforming the over 30 thousand expected attendants into Catrinas...or Catrines - Photo/EL UNIVERSAL in English

Redacción Newsroom/EL UNIVERSAL in English

This year's procession will feature a folkloric dance ensemble from Michoacán, a tribute to the victims of recent 7.1 earthquake, and a group of Xoloitzcuintli dogs - Photo/EL UNIVERSAL in English

Redacción Newsroom/EL UNIVERSAL in English

The event will take place on October 22, at the Angel of Independence in Paseo de la Reforma, starting at 11:00 am for the characterization of the participants - Photo/EL UNIVERSAL in English

Redacción Newsroom/EL UNIVERSAL in English

The official press conference took place at Mexican-theme based bar La Chilanguita in downtown Mexico City- Photo/EL UNIVERSAL in English

Redacción Newsroom/EL UNIVERSAL in English

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