Mexico lifts ban on Roku digital media players

American company Roku

recently announced that the 11th Collegiate Court in Mexico City has annulled the ban on sales of Roku devices in the country . The company expects sales to return to their normal rate during the next few months.

“Today’s decision is a very important one for consumers, retailers, content producers, and Roku's distributor in Mexico, Latamel Distribuidora . We are indeed very satisfied with the ruling of the Collegiate Court to lift the unfair ban on the sale of Roku devices and hope that we can keep promoting Roku’s growth in Mexico. The use of Roku equipments in Mexico has always been, and will continue to be, perfectly legal. Our platform has continued to grow and serve consumer throughout the country,” claimed Stephen Kay, legal director of Roku .

“ Streaming is the future of television . It offers a great opportunity to Mexican consumers by providing broader options for entertainment and the possibility of watching television whenever they prefer, offering a better cost-benefit alternative. We are grateful for our customers in Mexico, as well as our retail partners and content providers who gave us their support last year . We hope we can bring Roku back to Mexico as soon as possible and offer and even richer streaming experience,” stated Matthew Anderson, marketing director at Roku.

The reason Roku devices had been banned in the first place was that they operate under Linux , which allegedly facilitates piracy among users. The telecommunications company Cablevision , or Izzi , has been one of the streaming company’s greatest opponents in Mexico.

However, after today’s ruling, Mexican users will be able to purchase Roku and Roku TV devices in just a few weeks, at Amazon, Best Buy, Coppel, DeRemate.com, Liverpool, Mercado Libre, Office Depot, Palacio de Hierro, Radio Shack, Sanborns, Sears, and Walmart stores .

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