There's a wine that was born in the desert. It started in a pueblo that was founded in an oasis over 500 years ago. The wine to this day is stored in oak barrels and is enjoyed on the cold nights that are typical of Coahuila.

Halfway between Saltillo and Torreón, in an arid region of Coahuila, there's a small city called Parras de la Fuente. It's here where the first wine in all of the American continent was ever produced.

Its history starts with a Jesuit missionary by the name of Santa María de las Parras who founded the pueblo where in 1594 the tradition was born of oldest wineries in the new world.

, the first winery in the region, was founded by Don Lorenzo García, who was granted land by the then king of Spain specifically to cultivate grapes. Five centuries later, what started as an hacienda, now is an ISO 9001 certified brand that produces 200,000 boxes of wine per year.

Casa Madero has won over 500 awards throughout its history in countries such as France, Italy, England, the United States and Belgium. 

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