This shop in the northeastern Mexican city of Reynosa, just across the Rio Grande from Texas, has been carefully crafting piñatas bearing Guzman's likeness, including a gun-framed sunglasses and his distinctive moustache.

Since Guzmán's February 2014 arrest, authorities have arrested Héctor Beltrán Leyva, head of the cartel bearing his name, as well as the Juárez Cartel's Vicente Carrillo Fuentes, Knights Templar's Servando "La Tuta" Gómez, and the Zetas' Omar Treviño Morales. Knights Templar leader Nazario Moreno died in a shootout with soldiers.

According to information of the Narcotics Police, the Army and the Intelligence Directorate of Criminal Investigation and Interpol (Dijin) of Colombia obtained by El Tiempo, Ismael "El Mayo" Zambada is in charge of the business in Colombia.