North America seeks to host FIFA World Cup in 2026

At the Moscow Congress on June 13 we will know whether the World Cup will take place at the tripartite North American headquarters (United States, Mexico, and Canada), or Morocco
North America seeks to host FIFA World Cup in 2026
Argentinian national soccer player shows the official match ball for the 2018 FIFA World Cup Russia - Photo: Oleg Shalmer/EL UNIVERSAL
22/05/2018
16:27
Gerardo Velázquez de León
Mexico City
“Merits of the case” is an Opinion Sports Editorial by Gerardo Velázquez de León
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Although we’re still waiting for the Champion’s League final, everybody’s talking about the World Cup. However, before teams from Russia and Saudi Arabia kick the ball for the first time, it will be up to FIFA to decide who will be president to the Organization Committee for the World Cup in 2026. At the Moscow Congress on June 13 we will know whether the World Cup will take place at the tripartite North American headquarters (United States, Mexico, and Canada), or Morocco.

The Organization Committee of the North American headquarters is struggling to wash away the bad image of President Donald Trump, who never hesitates to insult every country, group, or individual that doesn’t agree with him. This directly affects the voting poll for the World Cup of 2026. The election will be open and public, which has never happened before in the history of FIFA. The lobbying is quite large and seeks to obtain most of the 211 votes at all costs, given that they have offered to host the best and most profitable World Cup.

But there were some radical changes in their proposal to FIFA authorities, which will largely affect soccer fans. In their bid book submitted to FIFA last March, according to the Daily Mail, they made a proposal to bring in 1.3 billion pounds sterling from ticket sales, which mounts up to around 750 million dollars.

Starting May, everything changed. The parties reunited in Brussels and considerably raised ticket prices. They now predict a profit of 1,800 million pounds sterling (approximately 2,420 million dollars). In regard to individual ticket prices, they are estimated to be of 321 pounds sterling (431 dollars) each. The prices are barbaric and unaffordable to a majority of football fans, including Mexicans.

The main problem is that their competitor, Morocco, estimates an average ticket price of 169 pounds sterling (227 dollars per seat), and although the price is high, it fits within the standard of Soccer world cups.

Four years ago, in Brazil, ticket prices were at 169 pounds sterling (212 dollars). For Russia, average prices will be around 310 dollars. The generation of resources is one of FIFA’s main concerns and one that directly affects soccer fans. This could be their ace-in-the-hole to win the bidding through legal “incentives,” though at the fans’ expense, as usual.

If an expense of around 650 dollars per family is estimated for soccer matches involving the National Soccer team of Mexico in the United States (including tickets, food, and beverages), one can only imagine how much the tickets for the World Cup might cost: Almost 2,000 dollars per family. In Mexico, for example, at the farewell game of the National Soccer team against Scotland on June 2, at the Azteca Stadium, the average expense was of MXN$1,200 (USD$60). That price should be the real parameter.

Twitter: @gvlo2008
[email protected]
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