Mexico to investigate possible links to Cambridge Analytica

Mexico’s data protection body is looking at Mexican companies that worked with cellphone app Pig.gi, which gives users free top-ups in exchange for receiving ads and completing surveys
Mexico to investigate possible links to Cambridge Analytica
The nameplate of political consultancy, Cambridge Analytica, is seen in central London, Britain - Photo: Henry Nicholls/REUTERS
10/04/2018
15:39
Reuters
Mexico City
-A +A

On Monday, Mexico’s data protection body said it had opened an investigation into whether companies possibly linked to political consultancy Cambridge Analytica broke the country’s data protection laws.

Mexico’s National Institute for Transparency, Access to Information and Personal Data Protection (INAI) said it was looking at Mexican companies that worked with cellphone app Pig.gi, which gives users free top-ups in exchange for receiving ads and completing surveys.

The app cut ties with Cambridge Analytica in Mexico after the British company was accused by a whistleblower of improperly accessing data to target U.S. and British voters in recent elections.

Pig.gi, which has 1 million downloads in Mexico and Colombia combined, said it had shared results of two election polls of Mexican users with the consultancy and other partners.
 

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